I began my career at SLEEPER, where we built one of the most expansive international wholesale networks of that time — over 250 global partners. Rising to the role of Senior Sales & Business Development Lead, I worked at the intersection of wholesale and business growth, opening new sales channels and partnerships that significantly expanded the brand’s global presence. I onboarded major accounts such as Selfridges, Neiman Marcus, Harrods, and David Jones, and spearheaded corporate collaborations with leaders in hospitality, beauty, and tech — including Sephora, Sisley, L’Oréal, Atlantis The Royal, Mandarin Oriental, and Airbnb. I launched the Farfetch e-concession, which became a key revenue driver, significantly increasing company turnover.

Upon joining BETTTER, I built the wholesale department and global sales from zero, creating the company’s first significant revenue driver. Over the first one and a half years, I expanded the business to 23 top global accounts across 14 markets, including Net-a-Porter, Bergdorf Goodman, Lane Crawford, Harvey Nichols, 10 Corso Como, Luisaviaroma, and Galeries Lafayette, among others. My expertise spans global partnership strategy, budget management, assortment planning, merchandising, pricing, performance analytics, and long-term commercial development — while ensuring operational excellence in close collaboration with the founder, C-level leadership, and creative teams.

Alongside commercial growth, I also curate and execute major international events and activations with partners including Net-a-Porter, Browns, Printemps, and Bergdorf Goodman, initiatives that not only contributed to retail performance but also fostered community-building and strengthened brand presence across global markets.